Yahoo's New Site for Women is Shiny But Not Bright

Thu, 04/03/2008 - 14:56

The other day, colleagues and I made a list of of things that sound bad but aren't -- such as Jawbreakers and Chunky Monkey. But now I've started making a list of things that sound good but aren't. Topping the list are sites catered toward women. Don't get me wrong, women rock. And what makes us so visibly cool is that we have diverse interests, moods and yes, emotions. But that doesn't mean we can't handle weeding through the Internet to find what we seek, whether it be the weather, a great pair of shoes or gasp! --news. However, Yahoo! begs to differ. They think that the gentler sex are easily distracted by all the choices available to us on the magical Web that we need a one-stop shop offering content from women's magazines and blogs with a "distinctive voice" . Why else would they launch Shine?