Free Software Linux

Online advertising is a huge business, that's a no brainer. But those of us who have dealt with the inner workings of the online ad world know that there is much room for improvement in the management department. Purchasing, selling and managing impressions alone can take weeks of time, when they really probably shouldn't.

But cheer up, young publisher, Yahoo! wants to help. To the cynics, Yahoo! also wants to increase its perceived value to force Microsoft to raise its bid to purchase it, but that's for another article.

Anyway, Yahoo! is moving forward with plans to release their new ad management system, dubbed AMP!. It's a web-based, online advertising management platform that they say will simplify the process of creating, buying, and selling ads online.

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