Syindication
Women Get Online and Advertisers Follow
Published in CMSWire - 15-08-2008
Where women go, advertising follows. The web is no exception.
As we've mentioned before, women appear to outnumber men online, with many writing, reading or otherwise contributing to blogs. And advertisers are finally getting hip to their jive.
ComScore results, as highlighted in a recent New York Times article, indicated that advertisers served up "4.4 billion display ads on womens Web sites in May" and that womens sites had recorded 84 million visitors in July 2008.
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