Syindication
Web Content 2008: The Creep of Marketing One-to-One
Wed, 06/18/2008 - 01:32
In his presentation, Cross-Media Marketing 1:1 Marketing: Providing Personalized Content to Drive Sales, at the Web Content 2008 conference here in Chicago, James Michelson proved himself to be a highly sophisticated and knowledgeable marketer. With one-to-one, the goal is to get the right message to the right customer at the right time on the right channel.
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