Syindication
Social Marketing Makes Marketers Warm and Fuzzy
Wed, 04/09/2008 - 18:57
Oh social marketing. The golden child whose power cannot be harnessed nor can its effect be substantially understood. Or so says a report issued by the Society for New Communications Research.
The good news is that social media tools are popular, with blogs and online video being the most with 78 percent and 63 percent of marketers having used them, respectively. Close behind are social networks (56 percent) and podcasts (49 percent).
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