Six Apart Launches Ad Network; Puts BlogAds Out of Business?

Mon, 04/21/2008 - 16:44

Six Apart, Apperceptive, Six Apart Media

Six Apart has just announced the creation of Six Apart Media and Six Apart Services divisions. The real news here is the Media bit. The Media operation is an advertising network -- not unlike Federated Media -- that will open up to participation from some percentage of the blogosphere, regardless of what technology the typing monkeys are using. As part of the news, 6A have nabbed NYC-based consultancy, Apperceptive. The acquisition forms the basis of Six Apart Services, which is really not about traditional consulting services, rather it's about helping bloggers monetize and grow their properties, while 6A Media gets a long term cut.

Hey, hey, look what they've done...it's Vox flipped inside out.