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Hot Banana is a web content management system (Web CMS) with a heavy emphasis placed on web marketing and content optimization, but with a full range of core content management capabilities which attract customers with a broad range of needs.
The CMS is a part of and integrated with the Lyris suite of marketing solutions, most notably with EmailLabs.
The Lyris marketing suite -- following a slew of takeovers of top players in core marketing technologie -- has now been formally packaged into Lyris HQ, which is comprised of Hot Banana, EmailLabs (email marketing), ClickTracks (analytics), EmailAdvisor (email campaign analysis and toolset) and BidHero (bid-management).
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