Syindication
PBS and Hulu: Making Broadcasts Public
The Public Broadcasting System (PBS) has announced a deal for several programs to be streamed on the Hulu Web site. Among the shows featured will be Nova, Wired Science, Carrier and Scientific American Frontiers along with a 30-second advertisement before each program. Revenues will be split between Hulu and PBS.
PBS, being a not-for-profit, citizen funded television network has embraced the Internet despite a previous hesitation. Due to constraints affecting copyrights and affiliate connections, PBS has been weary of venturing in distributing their shows online; would consumers be more or less likely to donate during pledge drives if they can access the shows through other media outlets?
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