Here's my thought-tracking usability study of the moment:
* Something is happening here! People like me blog! People different than me blog! Everyone's blogging! I can blog too!
* I want to see the name of my blog appear on the list, dancing in shimmering neon lights across the blogosphere!
* We all want to feel like we're part of something. Web applications and online campaigns inspire us when they help us feel connected and whole. We want reminders that we exist, that our opinions matter. In other words, we want to see that when we put something into the machine, something comes out. And when it comes out, we want to be able to show it off: "Look ma!"
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