Syindication
HOW Design: Designer's Guide to Research
Tue, 05/20/2008 - 18:13
It's often necessary to validate most business decisions, but never has proof been as demanding as it is with design. Design is still construed as a very arbitrary, hippy-dippy discipline and nothing gets the goat of a designer more than having to explain time and again that there are indeed standards for design.
Enter the Designer's Guide to Research, courtesy of the HOW Design Conference presented by power couple, Jenn and Ken Visocky O'Grady, founders of Enspace, a creative think tank that works to enhance collaboration and communication among designers, writers and marketers, alike.
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