James Bond once quipped that the world is not enough. This time around, Dr. Eric Schaffer, founder and CEO of Human Factors International (HFI) says that "usability is no longer enough" when it comes to designing websites.
HFI, a company focused on
software usability has introduced their newest approach to
web design that allows companies to influence and deepen their interactions with online customers through
Persuasion, Emotion and Trust.