A study about downloading
finds:
Music companies need to stop resisting and accept that illegal downloading is a fact of 21st-century life
...
"The expectation among rights holders is that in order to create a success story, you must reduce the rate of piracy," Garland said. "We've found that is not the case."
The authors of the study argue that music rights holders need to find "new ways" and "new places" to generate income from their music, rather than chasing illegal downloads – for example, licensing agreements with YouTube or legal peer-to-peer websites. In other words, they ought to do the musical equivalent of giving away free ice-cream and selling advertising on the cones.