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It wasn’t long ago, when SDL Tridion announced a partnership with WebTrends to improve its online web metrics value proposition. Now they have another partnership. This new arrangement is dangerously close, yet somewhat different. While WebTrends is tasked with integrating their analytics package with SDL Tridion R5 CMS, Unica will take care of another niche - enterprise marketing management.

/> Percussion Software has been in the news lately with their latest technology offering, Personalization Solution which sits on top of their Rhythmyx CMS providing personalized messaging. Since then we've heard there have been some management changes that should help the company expand its presence in the WCM market for Personalization, Web Analytics and Community Marketing.

CrownPeak, a Gold sponsor of the Gilbane Conference that starts tomorrow in San Francisco, has announced some major new features for its web content management system that should make both developers and end-users as excited as a school boy in a comic shop. This new set of features includes support for Microsoft developers, better file management and improved web analytics with the flavor of Web 2.0.

Early bird registration is going on from now until July 1st for the 4th international jboye08 conference, a meeting of global gurus in Aarhus, Denmark. The conference brings together IT practitioners from all over the world in order to share and learn in an open environment. It is described as intense, with discussions, demos and interaction from the attendees.

Alexa has been around since the dawn of Web time, well pretty much. This organization has seen it all. Alexa was caught in the maelstrom of the greatest boom and bust since the Depression… and survived. The group enjoyed exceptional growth in a totally new business and technological environment, followed by a long and languid fall from eminence. It innovated like crazy, and its innovations reshaped the landscape of the Web. And it was subject to one of the Web’s first huge, headline-grabbing takeovers. Latterly, Alexa has faced stinging criticism over its traffic measurement model, and has responded by going back to the drawing-board with a new model and a fresh attempt to resurrect itself as a relevant Web player. The Alexa story is part cautionary tale, part glorious legend. This is that story in 26 letters.

Quantcast this week launches a service which enables searching of websites according to key readership demographics. The new facility enables marketers to enter a list of demographic parameters, and returns a list of websites whose readership matches those criteria. As an example, if a marketer is targeting black male readers, over 40, with an income over $60,000, then Quantcast’s new service serves up a list of websites which attracts that audience, and also tells you whether or not the site accepts advertising. Better yet, the service is free. Just sign up and target away.

Not only do many websites have unreliable metrics; they're usually measuring the wrong things.

It's a rare organization that does not track at least a minimum set of web analytics for their customer facing websites. The problem is rarely that there's no data. Rather it's what to do with that information once you have it in your hands. More often than not, it's under utilized and probably finds it's home in that virtual pile on your desktop. It doesn't have to be that way. There's an upcoming Webinar co-hosted by Bridgeline Software and the Gilbane Group that will show you how to better use your analytics data to make decisions and improve the customer experience, and in the end improve your bottom line.