Software Free

Wednesday was day two of Web Content 2008, and I presented in the afternoon on the rise of user-contributed content and community, and the impact that’s had on content management. I had thought about calling it “From Content Management to Community Management” or maybe “Content Management is Dead” but ended up instead with: “Upload, Tag, Share, Discuss: Content Management in the Age of Participation.” Here are the slides - note that the last slide is full of credits for photos (creative commons via flickr) and links for sites referenced. Can be hard to see in small size so you’ll need to either full-screen it or download the file (which you can do at slideshare).

Organizations today understand that a key focus of their marketing activities must be in the social media arena. If they are really smart, they also recognize that user participation is key to successful social media marketing. And what do users like to contribute? Text, video, audio and all the rating, tagging and commenting that goes along with it. Who better to help these organizations support their social media marketing activities than SaaS User Participation Platform provider Reality Digital? This is a company that not only has the technical experience to create a social media platform with a strong Digital Asset Management backbone, but also has the marketing savvy to understand the key to social media marketing is a combination of user generated and professionally published content.