When we wrote about the Trampoline research on social networking we were a little bit skeptical about the results that were being given. With 88% of respondents saying they were ready to implement social networking in their organization, the number seemed a bit high. And of course we questioned a survey that comes directly from a social networking company.
Recently we had an opportunity to discuss the findings a little more with Rebecca Kemp of Trampoline Systems.
Trampoline Systems provides social networking solutions to enterprises, so it should be no surprise that they were hanging out at the Enterprise 2.0 conference in Boston and the Web 2.0 strategies event in London. While at these events, they took the time to survey over 111 delegates on their use or planned use of social networking technologies. The results? Well, not really surprising. The question is, were all the right questions asked?