personalization

Interwoven Enhances LiveSite's Personalization Features

Web content management provider Interwoven has released some new personalization and profiling features for its LiveSite product, enabling marketers to deliver a richer visitor experience. Interwoven LiveSite now includes the ability to target specific visitor segments, whether they are anonymous site visitors or known customers.

Percussion Mgt Changes Strengthen Its Future Growth

Percussion Management Changes /> Percussion Software has been in the news lately with their latest technology offering, Personalization Solution which sits on top of their Rhythmyx CMS providing personalized messaging. Since then we've heard there have been some management changes that should help the company expand its presence in the WCM market for Personalization, Web Analytics and Community Marketing. image
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