We're all dressed up or down and off to go interneting. And by interneting, we mean we're going content consuming.
You dressed up. I'm dressed up. So what we want to ask is: What's your content wearing?
No, this isn't your CMS trying to seduce you. It's a valid question. As we've discussed many times here, there's much more to content than management. You are what you wear or what you eat...or some such thing. And the same goes for your content. So let's talk about it's personality.
The key to successful conversion rates is getting information to the right people at the right time.
Internet technology provides businesses the ability to pin-point markets at precise moments. However, if youre not delivering the right information, the entire effort, investment and process is severely flawed.