optimizing content

Low Value Content is Destroying Your Website

Low-value content is destroying the usefulness of intranets and public websites. It needs to be stored separately. image image image image image image

How Internet Users Prefer and Process Information

More than 63% of Internet users indicated in a recent Webcopyplus poll the written word is their choice of communications on the Web. image image image image image image

News You Can Use

Giving control of a website to a communicator can be like giving a pub to an alcoholic. image image image image image image

Google Marketing: Every Millisecond Counts

What Google does runs contrary to much business thinking. It sees the customer's time as the scarcest resource. image image image image image image

Selfish, Mean, Impatient Customers

Information overload, news fatigue and WADD (Web Attention Deficit Disorder) are creating a brutal landscape on the Internet. image image image image image image

Experts and Organizations Losing Trust

Because of the Web we are putting less and less trust in experts and organizations and more and more in people like us-our peers. image image image image image image

Why Does the OK Button Say OK?

Words are critical to task completion on websites and in applications. Yet they are still chosen carelessly. image image image image image image

What is the Role of Government on the Web? Part 1 of 3

Web government is about helping citizens and businesses make easier, faster, better-informed decisions. image image image image image image

Turning Internet leads into sales

Showing consumers respect turns browsers into buyers. Yet, when consumers reach out, their inquiries often seem to fall on deaf ears. image image image image image image

Interactive is a Meaningless Word

Making your websites more interactive is a meaningless strategy. Make your website more useful instead. image image image image image image

Are Your Website Metrics Reliable?

Not only do many websites have unreliable metrics; they're usually measuring the wrong things. image image image image image image

Effective Web Content Has Personality

We're all dressed up or down and off to go interneting. And by interneting, we mean we're going content consuming. You dressed up. I'm dressed up. So what we want to ask is: What's your content wearing? No, this isn't your CMS trying to seduce you. It's a valid question. As we've discussed many times here, there's much more to content than management. You are what you wear or what you eat...or some such thing. And the same goes for your content. So let's talk about it's personality. image

The Power of Averaged Intelligence

The Web is showing us that in a great many areas of human endeavor the best intelligence lies in the network as a whole, rather than any one element. image image image image image image

Web Writing Tactics that Convert

The key to successful conversion rates is getting information to the right people at the right time. Internet technology provides businesses the ability to pin-point markets at precise moments. However, if you’re not delivering the right information, the entire effort, investment and process is severely flawed. image image image image image image

Press Releases: Spin and Propaganda

Press releases are a form of propaganda. Publishing them on your website shows your customers how you are attempting to spin the media. image image image image image image

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