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Mochila is at it again. The one-stop, all things media, online marketplace has added the Guardian News & Media to their long list of media partners.

While Guardian News & Media will syndicate multi-media content from their Web site, Guardian.co.uk, Mochila members will get more options from which to shop for content, photos, videos and more, thus expanding the Guardian's reach globally. And as a bonus, the Guardian will have the privilege of being Mochila's premier UK content provider offering multi-media content from their Web site.

Further proof that innovation breeds more innovation, Reuters has announced that it's making news content available to the developer community through the use of a non-commercial API. The service will be offered via Reuters Lab, a test site where Reuters can showcase some of their latest product innovations and developments and where users can discover, use and comment on products and services still in progress.

Mochila, global online media marketplace innovator has launched Video Player 2.0. Poised to deliver "multiple, related videos revolving within the same player", it aims to be an asset to those looking to improve user engagement and sustainability.

With the ability to support full-screen displays, pre-roll and translucent overlay advertising, audiences are sure to revel in engaging, high-quality videos, while publishers benefit from a free ad-supported video tool for building their business.

Mochila, the first global online media marketplace for text, photo and video content, and Pringo, the leader in empowering online communities are cooking-up sharp new ideas for the next generation of online media.

Getting content to go where it needs to go is what has made Mochila so darn successful. With more and more partnerships emerging everyday, Mochila serves the needs of content owners, content distributors and advertisers by building "relevant and engaging experiences for audiences."

With more than 100 million impressions logged in by January 2008, Mochila, the first global online media marketplace for text, video and photo content is poised to reach 1 billion impressions a month by Summer 2009. With more than 3500 active suppliers of content, Mochila has what publishers need -- quality content that is cost-effective, core technology that is cutting edge and logistics that make the process of selling, buying and earning easy.

Mochila Sees the Power of Syndication

Mochila is again on the move. The online media marketplace for text, photo, and video content just introduced an application programming interface for Syndication.

This API gives publishers the ability to automatically connect their content management and web publishing systems to Mochila’s high-quality rights-managed content.

Members have the option to customize real time feeds through this open standards XML-based API using multiple parameters including keyword, category, byline, and source.

By connecting with Mochila’s API, members have the potential to provide millions of their monthly visitors with enhanced search functionality that includes relevant information from the Mochila content database.