marketing

Choose a Booming (or Crashing) Industry to Find Freelance Work [Freelancing]

The Freelance Switch blog rounds up 20 industries that are better bets for any full- or part-time freelancers looking to pick up new clients than cold-canvassing. Any freelancer's mileage will vary...

Source: Lifehacker

Web Content 2008 Chicago

I’m in Chicago today (and yesterday) for Web Content 2008. It’s a nice, smaller conference - about 150 attendees or so, with very strong content (as you might expect) and good opportunities to meet, talk to, and network with the speakers and other attendees. The focus this year is on “Web 2.0 and it’s impact on Web Communication” so there’s been lots of interesting discussion.

I got in late yesterday due to some flight issues, but managed to catch three good presentations.

First was Michael Silverman of Duo Consulting (who co-manage the conference along with The Content Wrangler). He spoke on the “new rules of marketing”:

Web Content 2008: The Creep of Marketing One-to-One

In his presentation, Cross-Media Marketing 1:1 Marketing: Providing Personalized Content to Drive Sales, at the Web Content 2008 conference here in Chicago, James Michelson proved himself to be a highly sophisticated and knowledgeable marketer. With one-to-one, the goal is to get the right message to the right customer at the right time on the right channel.

Web Content 2008: 5 Killer Tips for Marketing in a Connected World

Here at the Web Content 2008 event today, one of the first break out sessions is being given by Michael Silverman of Duo Consulting on Marketing in a Connected World. Very simply, he provided five new rules for marketing.

Marketing, SEO, and Social Media: Week in Review

I started linkrolling my bookmarks during during this weekend’s U.S. Open but soon became obsessed by Rocco and Tiger. So here’s my marketing, SEO, and social media links for last week.

The Marketing of Fear - “The challenge of marketing with fear isn’t efficacy. Of course fear marketing works. The challenge is ethics and brand.” My [...]

Harvesting the Wisdom of Crowds

Here's a clever idea: use customer reviews to fine-tune your product description. After all, reviews by their very nature tend to be brutally honest, so it's a great place to find out what customers really think. Moreover, you discover what they really like (great for copy) and dislike (better tell the development people....)

Source: open...

Turning Internet leads into sales

Showing consumers respect turns browsers into buyers. Yet, when consumers reach out, their inquiries often seem to fall on deaf ears.


Marketing Vendor Gets Cosy with Content Management

Alterian acquires Mediasurface cms

The worlds of integrated marketing and content management come a little bit closer as Alterian, a provider of integrated marketing announces it intent to acquire web content management vendor Mediasurface. What does a marketing company want with a content management company? Well to offer a fully integrated product suite of course.

USB socket

USB socket in my laptop becomes bad.

Now I need to find position for mouse to make it working.
Don't want to go service , cause I need laptop now.

Stupid problem, but makes life worst :(

Going next time to buy hardware from another producer,
just because of the problem.

Source: Roman's blog

Doing the Right Market Research on Internet Marketing

www.BuildYourList.comBefore you decide on what product or service you would want to affiliate yourself in, you should first determine the hot items available in the market.

Why Open Source Software Developers are Good Marketers

I have been trying to digest two unrelated stories from last week. The first was the report by the Standish Group on the $60 Billion dollars open source is purported to be costing the proprietary software industry. The second was Steve Reubel’s, “The Web 2.0 World is Skunk Drunk on Its Own Kool-Aid“. As I looked introspectively into these stories I wondered how relevant they were.

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Web Writing Tactics that Convert

The key to successful conversion rates is getting information to the right people at the right time.

Internet technology provides businesses the ability to pin-point markets at precise moments. However, if you’re not delivering the right information, the entire effort, investment and process is severely flawed.


4 More Superfly WordPress Plugins

WordPress Plugins

It wasn't that long ago that we brought you an exclusive view of 7 really Superfly Plugins for Wordpress. But low and behold our ever resourceful colleague John appears to have missed a couple key ones. Now he said we could call him a dufus..but I don't know...

Instead, we offer up 4 more that should whet your appetite for WordPress, particularly around Marketing capabilities. Just for fun, we'll give you the other seven as a reminder to John to get with the program.

Social Marketing Makes Marketers Warm and Fuzzy

Oh social marketing. The golden child whose power cannot be harnessed nor can its effect be substantially understood. Or so says a report issued by the Society for New Communications Research.

The good news is that social media tools are popular, with blogs and online video being the most with 78 percent and 63 percent of marketers having used them, respectively. Close behind are social networks (56 percent) and podcasts (49 percent).