jakob nielsen

How Age Affects Your Time Online

A while back we reported about a Nielsen Online study that revealed that people are spending more time, as in actual time, reading the news online. We speculated of course as to what this indicated. Did it mean people are slow readers, or do they get preoccupied and prone to leave browser windows open? Well, according to new research, it could just mean that we're old. It's not pretty, but it may be true. As we get older, online users tend to lose their savvy and what once took us seconds to process, now takes us longer.

Got a Great Website? Extreme Usability Says It Can Be Better

No matter how good you think your Web site's design is, accept that it can always be better. Web design is no place for the content. You must forever resign yourself to the fact that your site's usability is not going to be perfect. This is not to say your site isn't good. In fact it may be great -- but it could be better. Or so says Jakob Nielsen in his recent article, Extreme Usability: How to Make an Already-Great Design Even Better. image
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