EMI Music is the biggest independent record label in the world. EMI Music represents 1,000 artists from all musical genres in 50 countries. One of its focuses is to develop and promote digital services via the Web, mobile channels, and TV throughout the world, providing fans with a rich, complete musical experience.
We have interviewed them and asked about their approach to
eZ Publish, new media and content management.
How has the internet transformed EMI's approach?
In order to address evolving consumer needs, EMI Music France has intensified its marketing strategy and promotional activities on the internet. It is a fast and highly competitive industry where responsiveness is crucial for developing and sustaining market share. It is essential that we have dynamic content and an engaging Web presence.