Usability Principle #1: You can't join the party if you can't find the front door.
Monday night, after using the three-day weekend to re-landscape my front yard and
launch my new un-business, I faced the reality that I had to get to San Jose for the NetSquared Mashup Conference at 8am. (The day after a three-day weekend seemed a strange scheduling choice.)
I went to the
NetSquared site to find the conference location.

This proved surprisingly difficult, as I couldn't find any link referencing the logistics of the conference. After clicking back and forth through 20 other links featured above the fold, I found it discretely hidden in a side bar labeled "Hot Spot."

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