Free Software Linux

James Bond once quipped that the world is not enough. This time around, Dr. Eric Schaffer, founder and CEO of Human Factors International (HFI) says that "usability is no longer enough" when it comes to designing websites. HFI, a company focused on software usability has introduced their newest approach to web design that allows companies to influence and deepen their interactions with online customers through Persuasion, Emotion and Trust.

Creating a successful e-commerce experience can be tricky. Making it engaging can be downright challenging. Keeping up with the evolving web skills and demands of online customers often means upgrading technology and making sites more interactive -- but at what cost? And who's time? And for what? Having a better understanding of how to execute a strategic approach to an engaging e-commerce experience is the key.

Day Two of Web Content 2008 started with Jerome Nadel, Chief Experience Officer at Human Factors International, speaking on Making 2.0 Work For You, Inside and Out. Within the first ten minutes, Jerome had already contradicted two points made during yesterday’s sessions.