forrester

Leveraging Social Media Marketing During a Recession

Awareness knows you want to know more about leveraging Social Media Marketing. They also believe this type of marketing is your best strategy during a recession.

The Social Media Minute 27 Oct. '08

Social Media moves so fast, it's hard to keep up. Here's the week's big news from the space, in scan-friendly format. This Week: * Kevin Rose says forget Web 2.0 or 3.0 -- make your startup Web 2.5 * New MySpace Drag'n'Drop Interface * Twitter a terrorist tool? * Gilbane Conference on Social Media Meets CMS * Forrester Report says Social Web Went Mainstream in '08

Web 2.0 Implosion Imminent?

Well, one analyst believes so. Those involved with the Web 2.0 industry are in trouble, according to Oliver Young, a Forrester Research analyst. He believes that the supply of Web 2.0 service applications is becoming too great, and that prices will decline as a result. As if that didn't sound bad enough, pricing is one of the few aspects left to compete with.

Forrester: Beware of MOSS Madness?

Forrester warns about MOSS So MOSS has been attacked for its web content management, lack of social networking features, its blogging and wiki functionality, its use for an internet...hmmm not much else they can go after is there? Oh yeah...be careful using it as an application development platform -- it could wreak havoc in your organization. image
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Forrester: New Wave for 'White Label' Social Media and Community Platforms

Forrester Wave shopping for a enterprise cms product white label social networks software Analyst Jeremiah Owyang is Forrester's man at the bleeding edge of social media and web communities. He is building a dedicated 'Wave' (Forrester's vendor database and recommend-engine) for Social Web products and community platforms, aimed at helping organizations decide which solutions in the space are right for them. The Wave will also help CMS, ERP and other developers figure out which 'White Label' services are worth pursuing for partnerships or investment. image
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Forrester Report Recognizes Alfresco and Drupal

Forrester report on Open Source Content Management Mention web content management and open source in a single question today and you commonly get two words back: Drupal and Alfresco. These are the two most well-known open source content management solutions in the market today. It seems that Forrester has not been too busy dishing up Enterprise 2.0 predictions to recognize this. image
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