Communication

Turning Internet leads into sales

Showing consumers respect turns browsers into buyers. Yet, when consumers reach out, their inquiries often seem to fall on deaf ears.


Effective Web Content Has Personality

We're all dressed up or down and off to go interneting. And by interneting, we mean we're going content consuming.

You dressed up. I'm dressed up. So what we want to ask is: What's your content wearing?

No, this isn't your CMS trying to seduce you. It's a valid question. As we've discussed many times here, there's much more to content than management. You are what you wear or what you eat...or some such thing. And the same goes for your content. So let's talk about it's personality.

The Power of Averaged Intelligence

The Web is showing us that in a great many areas of human endeavor the best intelligence lies in the network as a whole, rather than any one element.


Get Better Tech Support [How To]

Former tech support guy Brett Kelly says there are a few things you can do to get the computer help you need most efficiently over the phone. Before you call, try the obvious fixes: Reboot, consult...

Source: Lifehacker

Press Releases: Spin and Propaganda

Press releases are a form of propaganda. Publishing them on your website shows your customers how you are attempting to spin the media.


Expert or Amateur? Both

The Web allows us to marry collective intelligence with expert knowledge. This is an unbeatable combination.


The New Web Communicator

The Web offers one of the most significant opportunities to communicators in modern history, but requires a total redefinition of what communications is.


How Do You Make Conferences Worth the Trip and Time? [Ask The Readers]

We all know that networking can be vitally important, especially for freelancers and those with a bit of salesmanship to their jobs, but gigantic conferences like SXSW Interactive or O'Reilly...

Source: Lifehacker

Use a Sandwich or Coffee to Give Thoughtful Answers [Speaking]

Web Worker Daily lets a chief web builder at HP.com tell a rare story—one of senior management leaving a meeting with his workers still respecting his answers and the consideration he gave...

Source: Lifehacker