behavior

Information is Causing Global Warming

An information tsunami is sweeping the world, eating up vast quantities of time and energy.

Too Close to Your Website, Too Far From Your Customers

The web management challenge is to shift your focus away from your website, technology and content, and to focus instead on the needs of your customers.

Low Value Content is Destroying Your Website

Low-value content is destroying the usefulness of intranets and public websites. It needs to be stored separately. image image image image image image
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Google Marketing: Every Millisecond Counts

What Google does runs contrary to much business thinking. It sees the customer's time as the scarcest resource. image image image image image image
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Selfish, Mean, Impatient Customers

Information overload, news fatigue and WADD (Web Attention Deficit Disorder) are creating a brutal landscape on the Internet. image image image image image image
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How To: Getting Started with Google's Website Optimizer

Gone are the days when you needed to create paper prototypes of a page and test them in front of focus groups or run them through usability testing. Technology has evolved this process. The Google Website Optimizer now helps one test and optimize a website all in the comfort of a real live visitor base. image
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Experts and Organizations Losing Trust

Because of the Web we are putting less and less trust in experts and organizations and more and more in people like us-our peers. image image image image image image
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Why Does the OK Button Say OK?

Words are critical to task completion on websites and in applications. Yet they are still chosen carelessly.

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What is the Role of Government on the Web? (Part 3 of 3)

Shouldn't there be a law against having politicians' pictures on websites, particularly on homepages? Taxpayer money pays for these websites. So what gives politicians the right to take taxpayer money and hijack government websites and turn them into campaign websites? image
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What is the Role of Government on the Web? (Part 2 of 3)

E-government is not about technology. It is about saving time and making life easier and more efficient for citizens and business. image image image image image image
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Web Content 2008: 5 Killer Tips for Marketing in a Connected World

Here at the Web Content 2008 event today, one of the first break out sessions is being given by Michael Silverman of Duo Consulting on Marketing in a Connected World. Very simply, he provided five new rules for marketing. image
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Web Content 2008: Moving Beyond the Web

Darren Barefoot’s keynote, The Many-Armed Starfish: Today and Tomorrow in Social Media at the Web Content 2008 conference was very good and informative. I loved his hint of a Canadian accent. image
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Moving Beyond the Web

Darren Barefoot’s keynote, The Many-Armed Starfish: Today and Tomorrow in Social Media at the Web Content 2008 conference was very good and informative. I loved his hint of a Canadian accent. image
Source:

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