The web management challenge is to shift your focus away from your website, technology and content, and to focus instead on the needs of your customers.
Gone are the days when you needed to create paper prototypes of a page and test them in front of focus groups or run them through usability testing. Technology has evolved this process.
The Google Website Optimizer now helps one test and optimize a website all in the comfort of a real live visitor base.
Shouldn't there be a law against having politicians' pictures on websites, particularly on homepages? Taxpayer money pays for these websites. So what gives politicians the right to take taxpayer money and hijack government websites and turn them into campaign websites?
Here at the Web Content 2008 event today, one of the first break out sessions is being given by Michael Silverman of Duo Consulting on Marketing in a Connected World. Very simply, he provided five new rules for marketing.
Darren Barefoots keynote, The Many-Armed Starfish: Today and Tomorrow in Social Media at the Web Content 2008 conference was very good and informative. I loved his hint of a Canadian accent.
Darren Barefoots keynote, The Many-Armed Starfish: Today and Tomorrow in Social Media at the Web Content 2008 conference was very good and informative. I loved his hint of a Canadian accent.