Cannes Advertising Festival Goes Viral

Thu, 06/26/2008 - 14:10

Cannes 2008 Advertising Festival Awards Online Businesses

Traditionally reserved for awarding the best in television advertising, the Cannes Lions International Advertising Festival awarded a Grand Prix for a viral online video, as well, as a cyber campaign. And a groundbreaking Japanese online effort for a clothing retailer won the most coveted creative prize of all, the Titanium Grand Prix.

What has happened to television advertising? It's gone online and become interactive, that's what.