Syindication
Barack Obama’s Online Marketing Strategy
Published in www.civicactions.com - 12-08-2008
"If you have ever wondered what a perfect online marketing campaign looks like, just look at the Barack Obama campaign."
That is the message at webprofits.com which has put together a detailed outline of the Presidential candidate's online strategy, including social networking, SEO, email marketing, mobile marketing and a number of other strategies.
Also of note, the Obama campaign has engaged a "Rapid Response Team" which has has launched a new website for the single purpose of rapidly responding to and repudiating negative comments about the candidate.
Quickly responding in the same 24/7 news-cycle in which he is attacked is perhaps the greatest achievement of this unprecedented online campaign to date.
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